CASE REVIEW
With the goal of inspiring youth soccer players to join AYSO United, Lotte Marketing developed a three-part video series to highlight the core values of this California based soccer club.
CASE DESCRIPTION
This three-part video series helped highlight AYSO United as an elite club with a dedication to development, an emphasis on teamwork and a drive towards building lasting relationships through a sport they love. Lotte Marketing developed a production plan to reach the youth target audience and appeal to their core desires in an impactful and inspiring way.
Over the course of a week, our team produced a shot list, a complete video treatment, and a voice-over script to illustrate our vision for each video. Additionally, our team was able to confirm all logistical details including location, props, wardrobe, and talent.
The main piece was also shown as part of AYSO United’s activation at the 2020 United Soccer Coaches Convention in Baltimore.
PRACTICES & SERVICES
- Photo & Video Production
- Voice Over Narration
- Pre-Production Planning