![](https://www.lottemarketing.com/wp-content/uploads/2020/03/maserati-slider-1024x512-1.jpg)
CASE REVIEW
Beauty and power found a perfect blend through this shoot as Maserati’s 345 horsepower Levante powered through the hills of the High Country.
CASE DESCRIPTION
Our team had the unique opportunity to unveil the 2018 Maserati Levante through a teaser and full-length video that lived on various social platforms for Maserati Charlotte. These videos were shot using a team of videographers and a makeshift rig leading the Levante through the winding roads of Boone, NC.
![](https://www.lottemarketing.com/wp-content/uploads/2020/03/maserati-still2.jpg)
![](https://www.lottemarketing.com/wp-content/uploads/2020/03/maserati-still3.jpg)
Our team also selected serene locations to capture the beauty of the surrounding mountains and how the stillness contrasted with the unstoppable force of the Maserati Levante. Through the art of editing and sound mixing, these scenes effortlessly tied together to create this impactful piece.
Capturing products instead of people creates the obstacle of dullness or lack of emotion. Typically, people are easy to highlight as emotional, impactful, and personal. For this shoot, our team tackled this obstacle by focusing on nature as the key element and the product as a way to make it move. At Lotte Marketing, we do not make ads that feel like ads, we make ads that make an impact.
PRACTICES & SERVICES
- Photo & Video Production
- Pre-Production Planning
- Color Correcting & Sound Mixing